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Feeling north star

Kind: Product slice
Status: Active
Informs: PRODUCT.md, experience journeys, command voice

  • 😊 (the logo / mission): the emotional outcome participants create for their customers — a product that feels good. The mark points at the goal of the work.
  • Grounded clarity → confidence (the north star): what participants themselves feel while using ProductFeeling. This describes the experience of doing the work.

Do not conflate them: the logo is not a claim that the tool is “cheery.” The rest of this doc is about the participant north star.

Grounded clarity — the participant can clearly name how their product feels and why, standing on real evidence (the surface, the flow, named techniques) rather than vibes. Confidence is the earned residue: being grounded and clear is what makes the next move — ship, change, or hand off — feel obvious.

  • Grounded counters blocked: there is always footing and a next move.
  • Clarity counters overwhelmed: the fog resolves into something named and actionable.
  • Confidence is the after, not a feeling to manufacture during the work.
  • Blocked — setup, missing docs, or ceremony must not stop a scoped review of material they already provided.
  • Overwhelmed — no full-handbook dumps, docs kitchen-sink, or competing sources of truth; load depth selectively.
  • Before: Uncertainty — “it just feels off,” no shared language.
  • During: Grounded clarity — structured, evidence-based review; selective depth.
  • After: Confidence — ready to ship, change, brief craft, or update docs.